Why is Smidge® Kakadu Plum only a small amount of Vitamin C per serving?

Great question! Smidge® uses Organic Kakadu Plum as the only ingredient in this Vitamin C powerhouse. More is not better. Some do need more and can choose to take 4 capsules daily.

Vitamin C is water-soluble meaning it dissolves in water and will be excreted by the body.

The reason most are told to take several thousand milligrams of vitamin C daily is based on the fact that the source of the Vitamin C is synthetic Ascorbic Acid.

In nature, these amounts do not exist in these quantities leaving us to believe that whole-food nutrients are many times more abundant than their synthetic copycats and also have the necessary co-factors to absorb them.

What is wrong with real Ascorbic Acid?

In short, "nothing" real ascorbic acid is very important- when it's part of naturally-occurring Vitamin C that comes from a food source like Kakadu plum, peppers, cranberries, acerola berries, and Camu Camu. These whole foods yield a small amount of Vitamin C as nature has intended.

Synthetic Ascorbic Acid

Synthetic Ascorbic Acid is created in a lab using corn syrup and hydrochloric acid. Also, it is about 35% less absorbable than real, wholefood sources of Vitamin C like